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This months featured article focuses on how a few companies are actually benefiting and continue to re invest aggressively in managing their business. In our recent engagement, we analyzed specific types of organizations in the Consumer Packaged Goods, spread across various revenue bandwidths in the North American markets. In our recent engagement, we analyzed specific types of organizations in the Consumer Packaged Goods, spread across various revenue bandwidths in the North American markets. As the global recession looms, the current trends, challenges and opportunities seems to be fluctuating in all the industries.Interestingly however,there are also lesser-known pockets of the economy that tend to hold up and do not fall in that category. Certain stocks such as Anheuser-Busch Cos. Inc., the biggest brewer in the United States is so confident that consumers won''t abandon the beer that it plans to increase prices for popular brands like Budweiser and Bud Light to stay ahead of the higher raw materials costs such as glass. Cadbury PLC, the world''s biggest confectionery company, reported a 7.3 percent rise in first-half sales in its first results since spinning off its U.S. drinks business. Among the big sellers in its candy store was Dairy Milk chocolate, rising 9 percent. In the United States, the Hershey Co. reported dramatically higher second-quarter sales and profit and reaffirmed its 2008 guidance of sales growth of 3 percent to 4 percent. Certain manufacturing companies such as the tobacco and other related products experience an unelastic demand,which means that their demand are more or less static to and/or unaffected by some of the common economic performance indicators.A further drill down also revealed that there were parts or attributes of certain products or services that consumers were not willing to fore go regardless. A lot many local brands across a wide range of industries are actually benefiting from the global phenomenon.Eat drink and make merry or is there something that needs to be done? Meenakshi Mehta Business Analyst-Emerging Markets |
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